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Davao City, Philippines

Davao now in the radar of France tourism agency

May 01, 2019 - Wednesday 3:05 PM by Lovely Carillo

Article Banner Image Photo by Anthony DELANOIX on Unsplash

DAVAO CITY -- After promoting the various destinations of France to Manila and later on Cebu for the past three years, the country’s development tourism agency is now looking at Davao City as another market for its booming tourism industry.

“For the first time we will be conducting a roadshow in Davao,” Atout France Southeast Asian Director Morad Tayebi said in a press conference held in the city yesterday. French tourist professionals also previously touched base with travel agencies in the city for possible promotional and marketing tie-ups.

Tayebi said this is their fourth year of conducting tourism missions in the Philippines but he realized they only kept going back to Manila and Cebu.

“So I talked with the PTAA (Philippine Travel Agencies Association) and asked for advise if we can explore other cities in the Philippines and they suggested Davao,” he said.

France is the world’s number one destination, with an estimated 90 million visitors in 2018. Of the total number of visitors last year, 110,000 are Filipino tourists who visited France last year despite the lack of direct flights.

Tayebi said tourism is a significant economic sector in France as it contributes eight percent of the Gross Domestic Product (GDP) of the country. It is hands down a favorite shopping destination especially for Filipinos.

France has a variety of destinations and just like Davao, it boasts of a highland to island experience with a twist given its snow-covered mountains and countryside. It is also home to 42 UNESCO world heritage sites including the Cathedral of Notre Dame in Paris which has become an icon.

“If you ask me what to visit then a few months ago I would say the Cathedral of Notre Dame as it is an icon,” Tayebi said. A major fire, however, recently engulfed the 850-year-old Gothic building that led to the collapse of its spire and roof. The main structure, including the two bell towers, have been saved and several individuals and groups have already pledged millions to rebuild it.