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Davao City, Philippines

Miniso opens in SM Lanang Premier

December 19, 2018 - Wednesday 3:12 PM by PR

MINISO Philippines senior marketing manager Andrew Ybardolaza; SM Lanang Premier mall manager Engr. Jonathan Nick Santos; Miniso Philippines operations managers Karen Zapanta and Reysyl Tababa; and SM Supermalls Mindanao regional leasing manager Jerome Yeo

Japanese designer brand Miniso opens another store in Davao City on Thursday (December 13) adding value to everyday shopping experiences by bringing in items that are both fun and functional.

Located in SM Lanang Premier’s upper ground level, Miniso’s 73rd branch in the country, gathered fun loving shoppers who enjoyed the brand’s “intelligent consumer products.”

The brand first opened in Davao last August 2017 in SM City Davao. Since then, it created a following among Davaoenos who find joy in shopping extensive range of products for home, beauty, style, sports, travel and more.

Miniso was co-founded by Japanese designer  Miyake Junya and Chinese young entrepreneur Ye Guofu in Tokyo, Japan, with the former serving as chief designer.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains.

Established in Japan in 2013, MINISO, actively explores the international market and has opened over 2600 stores in less than four years, with business turnover standing at USD 750 million in 2015 and nearly $ 1.5 billion in 2016. In 2017, the sales volume of MINISO reached $ 1.8billion. At present, MINISO has reached strategic cooperation agreements with more than 70 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80-100 stores.