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Davao City, Philippines

Park Inn by Radisson Davao shifts focus from 'color' to 'experience'

January 24, 2019 - Thursday 12:01 AM by Jon Joaquin

Article Banner Image FOCUS. Nothing like yoga to stretch the stress away. Photo courtesy of Park Inn by Radisson Davao

DAVAO CITY -- Park Inn by Radisson Davao has always been known for its colorful motif. Its tagline “Adding color to life” has been such a part of the hotel’s image that many people think its restaurant’s name RBG means Red, Blue, and Green -- not Restaurant Bar and Grill which the letters actually stand for.

This year, however, Park Inn begins its transformation from visual to something more visceral, and the new tagline says it all: “Feel Good.”

Hotel general manager Emelyn Rosales explained that for many guests -- especially the younger set -- experiences are more important than just the frills normally associated with hotels.

“They respond more to what they can experience,” she said, which is why the hotel will begin toning down its colors from the bright ones that used to adorn the property to more earthy colors. The intent is to allow for a more relaxed atmosphere within the premises.

Rosales said the “Feel Good” tagline will also emphasize a healthy lifestyle, which will be reflected in various areas -- including food choices at RBG. The process will not be sudden, however, as it will take about a year to fully transform the hotel.

In keeping with the “Feel Good” spirit, Rosales and her team invited media practitioners in Davao City on January 13 to experience a “Wellness Wednesday,” treating them to an hour of relaxing yoga with instructor Marivic Olimba and a 20-minute dry massage courtesy of Elysia Wellness Spa.

“After all the busy festive days and holiday treats most of us are guilty of indulging, we wanted to treat you to a night of meditative yoga and relaxing massage,” Rosales said in her welcome message.

Nutritious sandwiches and drinks were also served as a treat to wrap up a healthy evening.

Rosales said the Wellness Wednesday concept could become a regular feature as part of the hotel’s new thrust to deliver a stress-free and “Feel Good” experience to its guests.