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SOX Expo generates P31.2 million in sales

May 06, 2019 - Monday 9:05 AM by Lovely Carillo

TREASURES OF SOX. MSMEs from Soccsksargen provided visitors of the “Treasures of SOX” Expo in Manila a wide array of products from unique food they can take home for “pasalubong” to impressive wearable fashion pieces. DOT SOX PHOTO

The “Treasures of SOX” Expo held at the Robinson’s Place Manila in Ermita from April 25-28 generated at least P31.2 million in sales including those paid for in cash, booked and under negotiation.

“Year four of the ‘Treasures of SOX: an EXPO’ closed with a bang with P31.2 million in sales,” former Department of Tourism-Region 12 Director Nelly Nita Dillera said.

Incidentally, Dillera took her oath as Deputy Executive Director of the Department of Trade and Industry (DTI)-Philippine Trade Training Center-Global MSME Academy on May 2.

Last year’s SOX Trade Fair generated cash sales worth P578,773 and bookings worth P20.5 million.

Dillera said the tourism and trade entrepreneurs of Soccsksargen (South Cotabato, Sultan Kudarat, Sarangani, and General Santos City) are “happy to go home with these result to pump their respective projects.”

During the SOX Expo, the region launched the “OuR12Treats”, a new branding for properly packaged, labeled and processed fruit products from Soccsksargen.

Among the unique treats from the region are the Durian Jam Tarts, Cacao Fudgees, Jackfruit for the Gods, Sultan Toast, Senda’s Siakoy and Binangkal and Malungon Fruit Bar.

These products were promoted as “pasalubongs” for family and friends when they return home.

The trade and tourism Expo aimed to bring Soccsksargen, which is part of Central Mindanao, closer to Metro Manila.

Part of Soccsksargen’s identity is its culture so the organizers made sure that the visitors got a glimpse of the region’s cultural identity by staging the SOX Weaves fashion show.

Young designer Dante Mana, Jr. from Surallah in South Cotabato, wowed the audience with his creations that made use of tnalak, inaul, and other indigenous textiles of Southern Mindanao.

Visitors got a taste of SOX’s wearable fashion using the Blaan Tabih and the T'boli T'nalak from South Cotabato. The clothing was made of natural dyes sourced from endemic plant species.

The Tourism Council also promoted destinations in the four provinces and five cities of Soccsksargen. They also conducted a  business matching with Metro Manila tour operators conducted tour package promotions for Expo visitors.

Among the destinations promoted are the Fun Farm Tours, Pacman and Tuna Tours, Sarangani Cultural Tours, Lake Holon Tours, Lake Sebu Tours, River Tubing Tours, Sarangani Beach Tours, Baras Bird and Wild Animals Tours and Asik-Asik Tours.

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